Indiana Habitat Home Highlights Credit Union Day Media Blitz
EVANSVILLE, Ind. -- A group of Evansville area credit unions are getting an early start on planning for International Credit Union Day Oct. 18 with a co-op ad campaign and a media blitz highlighting a $50,000 fundraiser to build a home for Habitat for Humanity.
Construction of the home in a former mobile home park, devastated by a killer November 2005 tornado, remains the cornerstone of the campaign which got its first mention last April at a press briefing in which the eight CUs unveiled plans for the fundraiser.
The ICU timetable, spelled out by the CUs operating under the banner of the Southwest Chapter, calls for an official groundbreaking for the home on Oct. 18 accompanied by proposed radio ads "teaching listeners the value of credit union membership and the difference between CUs and banks."
"We thought the timing on International Credit Union Day gave us a great opportunity to describe our efforts to help Habitat recipients," said Tracie Young, business development manager at Diamond Valley Federal Credit Union.
Other CUs in the "CU Habitat Build" project include: Centurion FCU, Dynamic Healthcare FCU, Evansville FCU, Evansville Teachers FCU, Heritage FCU, Sterling United FCU, and Toyota FCU.
Officials said the Evansville chapter of Habitat is one of the strongest in the U.S. and the national organization is well known most recently for its work in finding shelter for Katrina victims.
Habitat of Evansville said it hopes to build 55 homes in the New Haven subdivision, an area on Evansville's southeast side hit hard by the tornado.
A highlight of the Southwest Chapter's April news conference were remarks by the Evansville mayor along with civic leaders receiving word of an initial $5,000 donation from the eight CUs, all of which have embarked on various fundraising projects among employees and members.
Assisting the Southwest Chapter has been the Indiana Credit Union League that works closely with the independent chapter. The league is providing scripts for the 30-second radio commercials and plans to cover production costs, said Young.