OMAHA, Neb. — In a marketing promotion highlighting "the credit union difference," the $109 million Mutual 1st Federal Credit Union is giving away a $22,000 Mini Cooper sports car this October with one special twist: the winner need not be a member or even sign up for membership.
"This approach is a first for us but we felt it was a unique way to get the public's attention to let them know that Mutual 1st is a different option for their banking needs," said a CU spokeswoman.
The European sports vehicle will be given away in an Oct. 25 drawing a week after the CU's booth appearance during the annual and well-attended "Big O" business vendor show at downtown Omaha's Qwest Convention Center.
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