HONOLULU -- Growth and membership expansion at Honolulu City & County Employees Federal Credit Union prompted the financial institution's new name: Aloha Pacific Federal Credit Union.
The $417 million credit union's new moniker became effective July 1.
"Our new name reflects the growth we have experienced since our founding 70 years ago," said Wallace Watanabe, president/CEO. "In recent years, we have opened new branches and introduced new services and product lines. These changes have been made to accommodate our growing membership of city and county employees, their families and other members from our community."
The credit union also unveiled a new logo featuring a Hawaiian canoe that symbolizes "the spirit of adventure, discovery and unity," according to the credit union.
To minimize disruption for members, there will be a transition period of at least six months, the credit union said, adding the cost to implement the new name will be offset by the building of new branches, more ATMs and new services. To minimize waste, Aloha Pacific will use existing supplies with its old name and replace them as they are depleted. This process started at the beginning of the year and will continue for several more months.
Founded in 1937, the credit union serves more than 24,000 members.