SAN DIEGO -- North Island Credit Union has updated its signature mural artwork and renamed it "Island Paradise" to reflect 20 new landmarks and sites from San Diego to Riverside, including Petco Park, the Gaslamp District sign, the Lemon Grove lemon, the Chicano Park murals, the San Diego State University bell tower, the Carlsbad flower fields and the Temecula vineyards.
Now, with the drag of the mouse, the elements of "Island Paradise" are highlighted and a narrative of each pops up to reveal the story of the landmark and its importance to the San Diego and Riverside communities. The interactive mural is featured under the Island Extras section on the credit union's Web site, myisland.com.
The original artwork, known as the "Polymorphous Paradise," was created in 1992 and has been used in North Island's advertising and marketing programs. The new "Island Paradise" artwork will be incorporated in to the credit union's print, collateral and affinity items over the next few months.
"The San Diego landscape has grown over the last 15 years, as have the areas served by The Island. So, we asked original artist David Schweitzer to update his popular artwork to reflect all these changes," said North Island Credit Union Executive Vice President/COO Geri Dillingham. "Now we have added the interactive element to give the artwork another layer of life."
North Island Credit Union has provided each member with a coupon in their new Island Rewards Booklet for a complimentary 28" x 11" Island Paradise poster. The posters are available (one per member) at all North Island branches.