BURNSVILLE, Minn. -- US Federal Credit Union has recently hired Bob Nelson as the marketing research specialist. In this new position, Nelson will provide support and analysis for the credit unions marketing and promotional initiatives. His knowledge and expertise will provide the credit union with a better understanding of its members and the communities it serves. "We're very excited to have Bob join the US Federal team," said Megan Primeau, marketing supervisor, "His experience and background ensures we'll be able to successfully communicate our many competitive products and services to even more consumers within our field of membership." A 13-year credit union industry veteran, Nelson is accomplished in many facets of marketing including promotional campaigns, target marketing, research, and public relations efforts. Prior to joining US Federal CU Nelson was community development specialist for Members Cooperative Credit Union in Cloquet.
"I am very excited about the opportunities that this position presents," Nelson said. "Credit unions continue to be the best kept secret in the world of personal finance. It is my hope that I can assist in effectively communicating that to our members and potential members alike."