COLORADO SPRINGS, Colo. — Striking a balance between keeping long-time members happy, courting those in the 18 to 34 age bracket and reaching out to potential members might be an ambitious undertaking, but Ent Federal Credit Union has proven it can be done.
The credit union, commonly referred to as Ent, recently surpassed the $2 billion in assets mark. In large part, achieving that milestone came from the loyalty of members, said James Moore, Ent's senior vice president of corporate communications and development. Eighty-four percent of the credit union's more than 161,000 members consider Ent to be their primary financial institution for checking. The average duration of membership is a little over 11 years.
"They have, over the years, made very broad use of the credit union," Moore said. "We've seen them bring a lot of business to us during their different life cycles."
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