HOUSTON -- American Airlines Federal Credit Union has turned to full service independent agency Direct Marketing Network to manage all its direct marketing.
"We worked hard to earn this new business and are proud to come out ahead of several other major ad agencies," said DMN Account Director Kelly Anderson.
DMN solutions encompass Web, e-mail, direct mail, search engine optimization, print advertising, multi-cultural marketing, brand management and corporate communications.
The move is designed to help the credit union deliver added value to its members.
According to AA Credit Union Senior Vice President of Marketing and Operations Lori Hall, the selection of DMN as a marketing partner was based on its financial marketing experience, focus on ROI, and understanding the importance of serving the CU's member-owners.