WEST PALM BEACH, Fla. — Credit union marketers stretched beyond all boundaries to share their message in 2006. From exploring nontraditional venues such as running into area offices and challenging staffers to become "superheroes" by encouraging credit union membership and chauffeuring a "just married couple" around downtown to promote joint checking to offering special newborn "sweet pea" accounts, credit union creativity took center stage.
The year also found credit unions partnering and sponsoring more local events in a display of social responsibility further distinguishing itself from the competition. Some even hosted their own concert series to benefit musicians and school music programs alike.
Some big CU moves in furthering financial literacy include credit unions in New York joining forces with the New York State Credit Union Foundation, NYS Department of Education and brass|Media to get a CU-sponsored student program incorporated in the curriculum and special brass student edition magazines into the hands of over 30,000 public school high school students.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
