Marketing Hits High Notes for Creativity, Branding in 2006
WEST PALM BEACH, Fla. -- Credit union marketers stretched beyond all boundaries to share their message in 2006. From exploring nontraditional venues such as running into area offices and challenging staffers to become "superheroes" by encouraging credit union membership and chauffeuring a "just married couple" around downtown to promote joint checking to offering special newborn "sweet pea" accounts, credit union creativity took center stage.
The year also found credit unions partnering and sponsoring more local events in a display of social responsibility further distinguishing itself from the competition. Some even hosted their own concert series to benefit musicians and school music programs alike.