MELBOURNE, Fla. — The idea was to bring consumer finance topics to radio listeners in Central Florida, but the project proved to be too expensive.

In the end, the financial support and a sought-after time slot didn't come through and $1.3 billion FAIRWINDS Credit Union, $1.3 billion Space Coast Credit Union and $279 million Community Educators Credit Union decided to shelve the program, which would have featured special guests speaking on a number of personal financial topics including a listener call-in segment, according to Ed Baranowski, founder of Melbourne, Fla.-based Topics Unlimited, a professional management consulting and seminar company and the point person for coordinating the program.

It was going to cost $1,000 an hour plus other production costs such as hiring technicians and assistants, Baranowski said. The costs started getting into the tens of thousands of dollars. The CUs also wanted a noon to 1:00 p.m. Sunday slot, but it wasn't available.