ST. LOUIS — With the hopes of boosting its brand image, design-build firm HBE Corporation has named Jay Moore its new vice president of marketing and advertising.

Moore will oversee all marketing and advertising activities for the firm in addition to its other initiatives including the Adam's Mark Hotels and the Adam's Mountain Country Club, a new development in Eagle County, Colorado. Moore has more than 15 years of agency experience in developing award-winning marketing and advertising programs for companies such as Anheuser-Busch, AT&T, Coca-Cola, General Motors, IBM and Microsoft. He joined HBE from marketing and promotional firm Momentum, where he was as a top creative producer known for developing memorable work that featured Buick spokesman, Tiger Woods. He also held previous positions at Zipatoni, Foote, Cone & Belding and TMP Worldwide. "We are very excited about the breadth of knowledge and experience Jay brings to HBE," said Fred Kummer, founder and CEO of HBE Corporation. "With his leadership, we have set in motion some very aggressive plans designed to better define and promote the HBE brand, and will identify new and inventive ways to tell our story."

Moore received his bachelor degree in business administration and marketing from Missouri State University in Springfield.