United Heritage CU Gets Adventurous with New Promotion
AUSTIN, Texas - United Heritage Credit Union's recent member promotions are designed to appeal to members' inner adventurer. With a promo touting "all terrain. all lifestyles. all yours.," UHCU is giving away a 2007 Chevy Tahoe to one lucky winner. Here is how it works. The more products and services members take advantage of, the more entries they'll have submitted to win the three-year use of the 2007 Chevy Tahoe. Members closing on a $10,000-$19,999 secured loan or opening a checking, CheckPlus or Independence account receive one entry. Open a VIP Money Market account or close on a $20,000 to $49,999 secured loan-receive two entries. Members get five entries for adding Checking Advantage or closing on a $50,000- $99,999 secured loan and seven entries for closing on a $100,000 or greater secured loan.
The winner will be randomly selected from all eligible entries received on or before Aug. 31, 2006 and the drawing is slated to take place on or around Sept. 8, 2006.
"This is the biggest campaign we've done so far and we are trying to reach out to people who we may not usually reach though our normal advertising channels," said UHCU Marketing Director Jenny Laudadio. "So when deciding on the summer promotion giveaway we wanted one that would appeal to a broad audience rather than offering say a jet ski."
With an emphasis on generating a real buzz about the campaign, UHCU explored the use of some new avenues of advertising from wrapping the Tahoe and driving it around town to teaming up with CineMedia to make a splash in five movie theaters around the area. In addition, a button machine was also purchased in order to make buttons for all front line staff and stress balls in the shape of an SUV are being used in all United Heritage branch locations in order to get members excited about entering for their chance to win.
"We're really excited about the movie theater spot-it is something we always wanted to do and it was the right fit for this campaign," said Laudadio. "So far it's gone well and it serves a dual purpose since the theaters are located in areas where you'll find some UHCU branches nearby. It is yet another great opportunity to further reinforce brand awareness."
She adds the same can be said for its mobile "billboard" that makes appearances at different community events and spends time at each UHCU branch.
While still early in the four-month long promotion, in just two months over 2,000 people have entered for a chance to win-of which nine opened the $100,000 loan.
"We're having a great response," said Laudadio. "People are seeing our name out and about in the community and for our biggest effort following our rebrand last year we have high hopes. It's working really well for us." -firstname.lastname@example.org