PASADENA, Calif. – Wescom Credit Union has introduced a newmoney market product called the Asset Maximizer Account, which isdesigned to reward members who invest with Wescom FinancialServices, its wholly-owned subsidiary. In order to qualify for thenew account, Wescom members must maintain a minimum of $10,000 intheir full-service WFS investment account. Qualifying members canopen up the account with a minimum $2,500 deposit. According to the$3 billion credit union, the new product allows three checks permonth, the ability to obtain liquid funds and offers “an aboveaverage market rate compared to a traditional money-marketaccount.” Launched April 1, the account pays a higher rate thanWescom's traditional money market account, the credit union said.“The new AMA is a great way to build relationships by rewarding ourmembers who consider Wescom their trusted advisor,” said KeithPipes, senior vice president of Wescom Financial Services. “Thisnew product is also another way to make more members aware of WFSand help them identify and pursue their important financial goalssuch as retirement and funding for college.” Wescom recentlystarted offering a 401(k) consultation program that reviews whethermembers are considering all their options in retirement planningusing the popular investment tool. The credit union also offeredthe program to members at $667 million KeyPoint Credit Union.