PHOENIX - The nation's largest CUSO, PSCU Financial Services, is doing a little celebrating in 2006 by reaching milestones of 10 million accounts, 10 million call center inquiries and $10 million in new revenue, boasts its President/CEO David J. Serlo. This "10-10-10" phenomenon underscores the continued support the CUSO draws from CU participation, declared Serlo in remarks opening the co-op's annual Member Forum here. "You have to remember that back in 1989 we had 800,000 accounts," said Serlo in underscoring how far PSCU has come. The rate of increase on accounts has been averaging one million a year the last three, he said, forecasting that figure would jump 25% this year. Meanwhile, the inquiries at call centers have now reached 10 million and "that's 24 by 7," said Serlo. "We've come a long way in the 23 years that I've been involved with this organization," he said, "but no one year, in my memory has had the special achievements we've witnessed this year. He called the 10 million member inquiries at the PSCU call center a huge platinum level development "and ranks PSCU in the absolute top group of national contact center programs in the U.S." "When we started 24-hour service around 1994, we had 1 million accounts and three-ring binders," Serlo recalled. The third big "10" for 2006, he said is the addition of Digital Insight as a new servicing partner. "The joint venture with Digital Insight will add more than $10 million in new revenues to the organization while providing major new opportunities for our credit union members," he concluded. -
jrubenscut@aol.com
