MECHANICSBURG, Pa. - AmeriChoice Federal Credit Union is going for its own gold with a new marketing campaign. To kickoff the campaign dubbed "Gold Medal Performers", AmeriChoice has tapped 1994 Olympic Gold Medalist and AmeriChoice Member Diann Roffe to represent the credit union in newspaper, billboard, radio, and direct mail ads. "At AmeriChoice our goal is to always offer gold medal service and products. This is the perfect campaign to let our community know about AmeriChoice and introduce Diann Roffe," said AmeriChoice CEO Kipp Stecher. As the CU spokesperson, Roffe was also recently a special guest speaker at East Pennsboro Area High School sharing her experience winning a Gold Medal at the 1994 Olympics in Lillehammer, Norway in the Super-G downhill skiing event. She explained how goal setting and developing strong life skills could help every student reach their own "Olympic Moment" in life. "We feel very strongly about the importance of developing strong life skills at an early age, and Diann is a great example of setting goals and working hard to achieve those goals," said Stecher.
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From the February-22, 2006 issue of Credit Union Times Magazine • Subscribe!
AmeriChoice Taps Olympic Spirit for Marketing Campaign
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