"Bank" Not Necessary in Credit Union Marketing
The debate about using "banking" words in credit union marketing is a no-brainer for our credit union. We have never used the word "bank" in any of our marketing vocabulary because we also feel it betrays the "credit union difference." We use the term "online account management" when we refer to our "NetBranch" or Internet branch system. Glenda Kight Marketing Director Kimberly Clark Credit Union Memphis, Tenn.