Amir, Dick Leave Top Corporate CU Marketing/ Communication Positions
LENEXA, Kan. and SAN DIMAS, Calif. - U.S. Central and WesCorp each have top marketing/communication positions to fill. WesCorp Director of Marketing Freda Amir is resigning her position effective April 29. Amir is moving to New York to take a job with Goldman Sachs as its vice president of business development services. Amir has been with WesCorp for two years and said the experience has been invaluable. "WesCorp has given me a great background, great management skills that enabled me to take the position at Goldman," said Amir, who already has experience in a large brokerage company. Prior to WesCorp, she worked for Morgan Stanley in a marketing role. As far as how WesCorp is perceived, Amir said from a marketing standpoint the corporate has tried to present its members with personalized service. "The message has been warm, close knit. That's the type of marketing we strive for, to focus on the members, all the members," she said. She noted the corporate will continue to put on free Webinars so even its smallest members can participate. At U.S. Central, Director of Public Affairs/Communication Roger Dick has left the company. Details on Dick's departure are few, though Dick did stay on long enough to complete another annual report. Dick was a key figure on U.S. Central's expansive 30-year annual report put out last year.