CALABASAS, Calif. – Roni Wilhelm, a member at Safeway NorthwestCU, won't be paying any bills for two months, thanks to DigitalInsight. Wilhelm won DI's “Live Free for 60 Days” online billpayment sweepstakes. The sweepstakes is part of DI's Growth andRetention Program. Digital Insight provided its clients freeprint-ready marketing materials to promote the sweepstakes. Itsretention program also includes other user promotions and employeeincentive programs. Safeway Northwest CU said DI's Growth andRetention Program is helping boost online product usage. “Sinceimplementing their campaigns last October, we've grown our activeInternet banking users by 41% and our online bill pay users by87%,” said Lesley Carrell, VP of marketing for the CU. Thesweepstakes was especially timely for Wilhelm who has two childrenstaring college this year. Members were entered into thesweepstakes by using the CU's DI online products.
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