MADISON, Wis. – For the fifth time, CUNA Mutual Group, CUNA& Affiliates, CUNA's Technology Council and the InformationTechnology Credit Union Association are teaming up to find out moreabout serving members online. The credit union groups are workingon a research project with the Consortium for Global ElectronicCommerce at the University of Wisconsin-Madison. A key part of theresearch will be a survey of credit union CEOs on the use of Webmetrics and analytics. There will also be a Best Practices section.The research will debut at CUNA's GAC next year. Issues likely tobe addressed in the survey include: *Is your Web site successful?How do you know? *Are your Web strategies and investments payingoff? How do you know? *What should be measured? *What processes andtechnologies are credit unions using to support/enablemeasurements?
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