New Callahan Guides Help CUs Build Auto Loan Market Share
WASHINGTON - Callahan & Associates has come out with two new hands-on guides to help credit unions develop programs to increase their auto loan portfolios. The first guide, "Indirect Auto Lending: Strategies and Successes" provides best practices in successful credit union indirect auto lending programs. The second guide, "Using Your Website to Capture More Auto Loans: Best Practices in Credit Union Website Strategy" outlines proven methods used by CUs to make their Websites more effective channels for online members researching auto buying information and financing. Callahan EVP Jay Johnson said with new auto loan growth flat for credit unions over the past two years, developing new channels for loan growth is more critical than ever. Both guides are based on interviews and survey data among credit unions. They can be ordered through Callahan's Web site, www.creditunions.com/research.