TOMS RIVER, N.J. - For Mon-Oc Federal Credit Union increasing membership meant attracting fans- so they took out a billboard. Inspired by the new BlueClaws Class A minor league baseball affiliate of the Philadelphia Phillies, this year's billboard encourages members to "Join Mon-Oc CU's Fan Club." The billboard is displayed at the new Lakewood Blue Claws Stadium at the GPU Energy Park. This is the second year the credit union has relied on billboard advertising as part of its overall marketing program. Mon-Oc FCU has $110 million in assets and serves over 36,000 members.
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From the March-28, 2001 issue of Credit Union Times Magazine • Subscribe!
Mon-Oc FCU builds a fan base
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