GASDEN, Ala. - When Family Savings Credit Union started recruiting new select employee groups, it decided that it was past time to reach the growing number of Hispanics in the area. A simple Spanish membership payroll insert conveyed the credit union's message that "Your new employer now offers credit union memberships" and it was a hit. "This was our first ever marketing piece targeting the Hispanic employees and in one SEG 80 people signed up just because of that payroll insert," said FSCU Marketing Director Kelly Johnson. "We even checked a box on the insert to let them know when we'd be onsite and the response on those days was phenomenal." Working with Financial Marketing Group, a division of the Alabama Credit Union League, and Spanish Communicators, a Birmingham-based translating company, the credit union was able to create the 5000 statement stuffers for only $300. Plans are now underway to incorporate a Spanish language button on the FSCU Web site and for tellers to learn to speak Spanish. -
mbourjolly@cutimes.com
