SWBC unveils new Web site

SAN ANTONIO - Southwest Business Corp., a provider of insurance and financial services, has made portals one of the prime focuses of its new Web site. The new site can be found at www.swbc.com. It provides industry-specific news and a weekly newsletter. SWBC has had an Internet presence since 1995 and this is the 4th generation Web site. "The new site will contain three portals, one for each of our markets - the financial services industry, business-to-business customers and business-to-consumer customers," said Brad Young, director of marketing, He said the new site will be more information-oriented and less product-oriented. "The portals are user-friendly labeled and are called Financial Institutions, Business Services, and Individuals and Families, respectively. A click on one of these portals will take the client immediately to information and services uniquely tailored to that portal," said Young. The Web site will continue to offer information about SWBC's insurance and financial products, as well as highlight industry news, feature articles, and will make SWBC's new quarterly magazine publication, FOCUS, available online for downloading or online viewing. "The Internet and e-commerce is the future of business, and we want to be able to offer our customers the tools they need to keep ahead of the competition. Business executives have less time to research for more reliable information to make an informed decision," Young said. The new site will still be the launching point of FocusNet, SWBC's interactive financial portal which over 200 financial institutions are currently using. -pgentile@cutimes.com