LA CANADA FLINTRIDGE, Calif. - The CD-ROM continues to blossom as a marketing, member communication tool for credit unions. Caltech Employees FCU marked its 50th Anniversary this year with a CD-ROM-based annual report and video clips of the CU's 50-year history. The CD takes members through a historical journey of the credit union, including the credit union's move from trailers to its modern facilities. It explains the CU's origins and its initial employee group sponsors; the role of the board of directors; and has a segment on the CU's services. The other aspect of the CD is the annual report, which includes audio clips from leaders of the credit unions. The CD cost the credit union between $4 to $5 a copy. The CU made 7,000 copies, complete with a CD jewel case and a CD sleeve with the CU's logo and pictures of its old and new facilities. About 600 members received a copy of the CD at its annual meeting, and there are CDs available upon request. The CD's audio/video show can also be downloaded off of the CUs' Web site at www.cefcu.org.
Caltech EFCU uses CD to show its history, annual report
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