FISI-Madison Financial, Nashville, Tenn., a provider of retail marketing, small business, e-commerce and insurance strategies, has appointed FISI-Madison Financial, Benefits Consultants Inc. and Long Term Preferred Care CEO Ken Keith vice chairman of the direct marketing division of New York-based parent company Cendant Corporation. Castle Financial Services, Inc., Burbank, Calif., has named Bruce V. Pitts financial consultant.
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