CUShopper hits the airwaves, release preliminary study results

GLENDALE, Calif. - CUShopper is now running radio ads on the nationally syndicated Kin Komando Show. The Komando show is one of the most successful computer/Internet related shows on the radio airwaves. It is currently broadcasted in 350 markets in the country. The spots feature Komando advising credit union members to carefully consider their financing options at the credit union and to visit the CUShopper site to browse its products. During the eight-week campaign, the ads will air three times during each three-hour program. In other news from CUShopper, the company has unveiled a handful of results from its national survey of credit union executives and members regarding direct marketing and credit union financing options. "What was astounding was the correlation between purchases and first-time member loans," said Adam Walker, chairman of CUShopper. "Of those members surveyed, 39.66% said that as a result of their purchase with CUShopper, they made their first credit union loan application." Another key finding of the survey was that 31% of members said they would like to make purchases using CUShopper by having the cost of the product deducted directly from one of their credit union accounts. CUShopper said it has unveiled a program known as "Members First" to bring new enhancements to its product that build on these two key stats. One area it will be focusing on is the direct debit of a members account, and also improving loan processing and automation. CUShopper is also hinting at increasing its content. "We plan to increase relevant content in the CUShopper site and we also plan to initiate automation tools to make the transactions easier for credit union as well as the members," said Sandra Choi, its new e-commerce professional. For more information visit www.cushopper.com.