Good2CU.com's portal still on the drawing board, but third-party help coming says CEO

AUSTIN, Texas - It's hard to tell where portal provider Good2CU.com is going because at press time CEO Lee Cooke said the company was still in negotiations to either be bought or receive substantial funding from a third party. So far Good2CU.com has not been able to 100% complete its super site portal product, but Cooke is confident that once the deal with the third party is completed the product will roll out sometime late this summer. "I'd say we're about 70% complete. We need help to finish the last 30%. Even though we've lost several weeks, everything we've done so far is running smooth and is functional," said Cooke. He said the company Good2CU.com was negotiating with at press time is a well-known tech provider in the credit union industry. Though not completed yet, Cooke offered a look into what the super site portal will look like once it's done. "Our differentiator is that we're building such a dynamic back-end. We're going to have an engine that's going to be able to provide members, in real-time, information or offers as they are using the portal," he said. The super site will offer online lending, brokerage, bill presentment and payment, online car buying, as well as a plethora of content items revolving around financial information, lifestyle, home life, health and other topics. Cooke said lending and investments will be a big part of the site. The site will have a comprehensive loan center where members can learn about all credit union lending products. If Good2CU.com CU clients elect to use Good2CU.com's 60-second online loan application from FIData, members can have a loan answer in a minute or less. Good2CU.com is also planning a complete car buying section, that pulls car and truck reviews from Road & Track, Car & Driver and other popular auto magazines. Blue Book and NADA reference material will be available, and again, the FIData 60-second loan product is an option credit unions can sign up for. The portal is scheduled to have an online brokerage component, and be backed by news from EdgarOnline, TheStreet.com , etc.. "We're late, but we've looked at everything out there. They're building stripped down versions of the complete solution we will have," said Cooke. Good2CU.com is currently owned by Billing Concepts, which also owns FIData. Good2CU.com does offer revenue sharing with credit unions and has a tiered pricing structure with fees expected to range from $6,000 to $18,000 a year. - pgentile@cutimes.com pgentile@cutimes.com