MILFORD, Conn. - The portal business is turning into big business in credit union land. MembersResources.com, a credit union portal site that features a revenue sharing plan with CUs for any online member purchases, has just unveiled its "Members Mall" component. Members Mall provides members with an online arena to shop for anything from clothing and vitamins, to jewelry and electronics. Participating CUs receive 50% of all revenue generated by member purchases. According to MembersResources.com, all stores in the Members Mall have been reviewed to protect members from seeing advertisements for products that compete with credit union products. The company said it will soon include Internet access, news, weather, sports customized home pages, and free e-mail to its menu of products. At press time, 45 CUs have contracted for MembersResources.com's free service.
MembersResources.com adds "Members Mall"
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