EL PASO, Texas -Fort Bliss FCU here has opened an E-Branch. While there's nothing groundbreaking there, the CU believes that its staffing plan is. While many financials don't have a separate branch staff for their Web site, Fort Bliss FCU plans to do just that, with a separate E-Branch staff that focuses just on the site. The new branch will be run by the CU's senior vice president of member services, and it will also have a staff that will work with the branch manager on the look, structure and content of the site. The E-Branch staff will maintain all of the CU's electronic services, and all member communications via e-mail. "The formation of the E-Branch as a department will assure that the credit union is properly organized to take full advantage of this new and fast growing delivery channel," said Kelly Cooke Fort Bliss FCU CEO. Cooke said in terms of member usage the new E-Branch will be the CU's third largest branch. The CU will launch an advertising campaign aimed at selling the benefits of using the E-Branch. "This is a big part of our long-range strategic plan. We expect to see a significant shift over the years from human transactions to automated transactions," said Cooke. Fort Bliss FCU has $295 million in assets.
Fort Bliss FCU staffs its E-Branch
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