"Direct Line" program links callers to sales teams

NEW YORK-"Direct Line," a cross-selling program designed to provide credit unions with "a key delivery channel" to market their products, is now available from Line One Teleservices. Line One Teleservices has provided marketing and consulting services for hundreds of financial organizations nationwide during the last five years, company officials said. "The Direct Line program uses highly trained telemarketers to call credit unions' members to talk to them about selected product offerings," said Frank D'Agostino, marketing manager at Line One. "It's a powerful marketing tool because once the telemarketer identifies a sufficient level of interest, the call is seamlessly transferred to the credit union's sales team, who can then close the sale. "This program has helped closing ratios and been successful in increasing the returns-on-investment for many of our traditional marketing programs," D'Agostino said. "Now, we can utilize it to make cross-selling programs more profitable. We are able to deliver excellent results while eliminating many of the expenses incurred from in-house telemarketing departments." For information, call (800) 923-5463, ext 223. -lide@cutimes.com

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