Survey says?

SAN LUIS OBISPO, Calif. - Surveys can be valuable tools for credit unions trying to find out what products and services members want; what members think of their credit unions' service; and virtually anything else a credit union wants to know about. Data Based Marketing, a credit union marketing agency, has unveiled a Web-based survey that allows credit unions to collect data from their members who are Web-savvy. Web-based surveys have two distinct advantages over the traditional postal method-they're cheaper and they provide instantaneous feedback. Also, Web surveys are easy to change, giving credit unions the ability to do a number of surveys a year without being burdened with heavy printing and postage costs. "We truly believe that this is the way research will be conducted in the new millennium. Not only do our Web surveys have the potential to reach more people, but they also allow the client a much greater level of access and data content," said Dave Dawson, president of Data Based Marketing. Dawson said DBM will provide credit unions with reports on the survey and show them ways to leverage their Web surveys with traditional paper surveys. At press time, DBM was in the process of constructing its credit union-only Web survey site. The company has a catchy credit union Web address that DBM asked Credit Union Times to keep under wraps until the site is completed. The site will likely be announced later this month. For more information on DBM visit www.dbmkt.com/future.