U.S. Capitol aerial view
America's Credit Unions has launched a nationwide advocacy campaign aimed at educating members of Congress, federal regulators and executive branch officials about the economic role credit unions play in communities across the country.
The year-long initiative, titled "Once Upon an American Dream," will run across connected television, online video, LinkedIn, podcasts, digital advertising and other platforms targeting policymakers and their staffs.
"Credit unions have been steadying American families and communities through every period of crisis and growth for more than a century," said America's Credit Unions President/CEO Scott Simpson. "This campaign underscores that strong advocacy is essential to advancing the credit union mission, ensuring policymakers fully grasp what becomes possible when credit unions thrive, and what communities stand to lose when they don't."
The campaign emphasizes the industry's economic footprint, noting that the nation's 4,374 credit unions have served members since 1909, contribute more than $352 billion annually to the U.S. economy and support approximately 1.3 million jobs.
It also features member stories illustrating how credit unions have helped individuals purchase homes, launch businesses and achieve greater financial stability.
In addition, the campaign highlights the increasing concentration of the banking industry, noting that the nation's 100 largest banks now control 75% of all depository assets, up from 41% in 1992. America's Credit Unions argues that policies weakening credit unions could further accelerate industry consolidation and reduce financial options for consumers and local communities.
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