SF Fire Credit Union has named Interim CEO Robert Kassab its permanent president/CEO, the $1.6 billion, San Francisco-based institution announced Wednesday.
Kassab joined SF Fire CU in 2022 as CFO and most recently served as interim CEO, during which time he worked closely with the Board of Directors to develop a strategic vision for the credit union's future. He succeeds Kathy Duvall, who announced her retirement in a LinkedIn post earlier this year.
"SF Fire Credit Union was built on the idea that people who serve their community deserve a financial institution that serves them back," SF Fire CU Board Chair Brook Baker said. "Robert embodies that commitment. He came into this organization, assessed what needed to be done, and delivered a transformational financial position that has strengthened every member's confidence in this institution. He has earned the trust of this Board and the respect of this organization, and we have no doubt that he is the right leader to carry SF Fire Credit Union into its next 75 years and beyond."
Kassab commented, "SF Fire Credit Union has a 75-year legacy of doing right by its members, and I take that responsibility seriously. We've spent the last several years building a financial foundation that allows us to grow and serve our members in even more meaningful ways. Now we get to build on it. I'm proud of what this team has accomplished, and I'm excited about what will come next."
Founded in 1951 by San Francisco firefighters, SF Fire CU now serves more than 72,000 members across California's San Francisco, San Mateo and Marin counties, and operates three physical branches.
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