WEST
The $2 billion, Denver-based Westerra Credit Union promoted Kirk Leverington to chief strategy and performance officer. Leverington has two decades of financial experience and joined Westerra in 2025 as SVP of strategy and performance excellence. In his new role, he will continue to prioritize member-focused growth while also working to empower Westerra's internal team. Leverington is a Certified Management Consultant with an MBA from Royal Roads University in Victoria, British Columbia, Canada. Before joining Westerra, he served as senior manager of business strategy for Verizon Wireless.

EAST
The $2.1 billion, Lowell, Mass.-based Jeanne D'Arc Credit Union promoted Scot Morris to branch officer of the Dracut, Bridge Street branch in Dracut, Mass. Morris has more than 25 years of experience in leadership roles. He has worked at Jeanne D'Arc since 2017, first serving as an assistant branch manager at the Tyngsboro, Mass., branch and most recently, the Lowell branch, where he managed a team of six. In his new role, Morris will oversee daily operations, provide guidance and mentorship to staff, and support member service and community engagement efforts, with a focus on education, professional development and teamwork.

The $4.2 billion, Syracuse, N.Y.-based Empower Federal Credit Union hired Lindsay Gorman as vice president of marketing. Gorman most recently served as director of partnership marketing, tradeshows and events for ACV Auctions. Previously, she spent eight years at M&T Bank as sponsorships manager, where she oversaw a centralized partnership portfolio including naming rights for professional sports sponsorships. In her new role, Gorman will help lead the credit union's marketing strategy by overseeing paid media, digital and content; provide local marketing intelligence to inform messaging; and support the Events and Partnerships team with community-based campaigns that help enhance where members live and work.

MIDWEST
Derrick Bailey, CEO for the $1.3 billion, Columbus, Ohio-based Telhio Credit Union, was named to Columbus Business First's 2026 Power 125 ranking, which recognizes the most influential business leaders shaping the trajectory of central Ohio's economy. The annual list highlights executives who have demonstrated exceptional leadership, innovation and community commitment across the region. Bailey joined Telhio in 2013 and led the commercial lending division. He later expanded his leadership to the mortgage division before ascending to president in 2022 and ultimately CEO the following year. Bailey was previously recognized as one of central Ohio's Most Influential Men by Mahogany Columbus Magazine in 2024.

SOUTH
The $988 million, Austin, Texas-based Greater Texas|Aggieland Credit Union promoted Lisa Back, CFO, to EVP. Back joined the credit union in late 2023 and is a Certified Public Accountant with nearly 40 years of experience in audit expertise and financial leadership. Her career includes a 13-year tenure at Bank of America, where she served as senior audit director and SVP. She also held leadership roles as SVP and controller at CitiCapital, and EVP and CFO at Velocity Credit Union ($1 billion, Austin, Texas). Back graduated with honors from the Bank Administration Institute's executive banking school at the University of Wisconsin. She currently serves on the finance committee for Austin Habitat for Humanity.

TRADES
The Defense Credit Union Council (DCUC) hired TaVon Sneed as executive office manager at its headquarters in Washington, D.C. In her new role, Sneed will support DCUC's executive leadership, Board of Directors and staff by providing high-level administrative, operational and facility management support. She will oversee daily headquarters operations, manage executive calendars and coordinate special projects to help ensure organizational efficiency and continuity. Sneed brings a strong background in office management and executive assistance, with experience supporting both operations and workplace administration.

VENDORS
The Portland, Ore.-based independent payment services provider Payfinia named Keith Riddle CEO. Riddle joined Payfinia in 2024 as general manager and has also served as SVP, business development for Tyfone since 2023, according to his LinkedIn page. He has nearly four decades of experience in the credit union and payments space, with his most recent positions including EVP, enterprise solutions developments for Corporate One Federal Credit Union ($8.3 billion, Columbus, Ohio), president/CEO for the CUSO Sherpa Technologies and CEO of the Americas for BankiFi.

The Dallas, Texas-based financial advisory services firm ALM First hired Matt Motyka as director, advisory services. Motyka brings more than 20 years of financial services experience, having most recently served as SVP/assistant treasurer at Seacoast Bank in Florida. Throughout his career, he has also held various financial management roles at SunTrust, BB&T, IBERIABANK and First Horizon Bank. In his new role, Motyka will work closely with financial institution leadership teams to understand their balance sheet priorities and strategic objectives, executing tailored solutions across asset-liability management, investment advisory services and more. Motyka earned an MBA with a concentration in corporate finance from Georgia State University, as well as a master of science in financial mathematics with a focus on fixed income securities and derivatives from Worcester Polytechnic Institute in Worcester, Mass.

Please send your People news items to Natasha Chilingerian at natasha.chilingerian@arc-network.com.
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