Addition Financial Credit Union is expanding its investment services through a new relationship with Raymond James Financial Services Inc., giving members access to financial planning, portfolio management and other wealth management resources.
The Lake Mary, Fla.-based credit union said the new Addition Financial Wealth Management program will provide guidance on retirement planning, investment strategies and other long-term financial decisions, supported by Raymond James' technology and advisory resources.
Services available through the program include retirement planning, portfolio management, investment banking, investment management, financial planning and business planning. Members will also be able to view their investment accounts through a secure online platform accessible by computer, tablet or smartphone.
"By working with Raymond James, we can help members build strong financial futures through easy-to-use digital tools while providing access to knowledgeable financial advisers who can guide them through important financial decisions," Kevin Miller, president/CEO of Addition Financial, said. "Whether a member is planning for retirement, growing investments or preparing for a major life milestone, this partnership helps ensure they have the resources and personalized guidance they need."
Miller said the program will be staffed by Addition Financial advisers supported by Raymond James resources.
"Our advisers will be available by appointment at all our branch locations in Central Florida, North Florida and South Georgia, as well as by virtual or other means as needed," Miller said. "Something Raymond James and Addition Financial agreed upon is the importance of personalized member service that meets the member where they are. To anchor the program, we brought in Jayar Williams, who has extensive experience in wealth management and financial planning and is a perfect fit to blend the cultures of Addition Financial and Raymond James."
Miller said Raymond James was chosen as Addition Financial's partner because the organizations share a similar approach to client service.
"We are putting our name on this service, and we wanted to partner with an organization whose client-first culture and values match our own," Miller said. "With increased financial complexity in the world, our members deserve leading edge guidance around investing, retirement, trust services and major life decisions."
The program is designed to provide members with both personalized financial guidance and digital resources, including a library of online commentary and insights from financial advisers.
"This is going to be a truly member focused wealth management service that gives the members the best of both organizations," Miller said. "We take the trust our members put in us very seriously, and so we want them to have the resources and the confidence when making those all-important financial decisions that affect their future. That extends from members wanting to be securely set up for retirement, or business owners navigating their company's growth in a competitive marketplace. We are their partner in those journeys."
Addition Financial was founded in 1937. It has more than $3.8 billion in assets and more than 256,000 members across Florida and Georgia.
Joyce Moed can be reached at joyce.moed@arc-network.com.
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