Crystal Long
GECU announced Monday the planned retirement of its President/CEO Crystal Long after 47 years of service at the El Paso, Texas-based credit union.
Long is expected to retire on April 30. Her successor will be named soon, according to the credit union.
She joined the credit union in 1979. Before Long was appointed president/CEO in December 2011, she served as executive vice president and chief operations officer. Throughout her CEO tenure, GECU increased assets from $1.8 billion to its current assets of $4.5 billion, while loans grew from $1.4 billion to $3.7 billion and membership expanded from 303,145 to more than 441,000, according to NCUA Call Reports.
"It has been one of my greatest privileges to lead GECU and help empower the communities we serve," Long said. "I am deeply proud of the team and all we have accomplished together; and with a strong foundation and clear vision for the future, I am confident the organization will continue to grow, innovate and serve members for generations to come."
In a prepared statement, GECU called Long a true champion of the credit union movement, empowering financial well-being to countless individuals, families, and under-served communities, while also serving on various committees and boards at the state, national, and international levels, including the Texas Economic Development Corporation Board of Directors.
"I also want to thank our board of directors for their dedicated support and invaluable expertise," Long said. "Their commitment to our people-focused mission has greatly contributed to our growth and enhanced the experience we provide our members."
GECU's 351 employees operate 33 locations to serve their members in Texas and New Mexico.
Peter Strozniak can be reached at peter.strozniak@arc-network.com.
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