Credit union holiday giving continued throughout December, with efforts ranging from toy shopping for children in need, volunteering at local nonprofits, contributing to food banks and releasing a new debit card in support of a children’s hospital. Here are six more seasonal charitable giving initiatives shared with CU Times.
BHFCU’s $15,000 in Holiday Gifts
This year, Black Hills Federal Credit Union ($2.2 billion, Rapid City, S.D.) matched the funds raised dollar-for-dollar by its Community Action Team, an employee-led charitable giving program, and in the fourth quarter, the credit union focused on holiday giving through its Holiday Gift Drive.
The impacts made by BHFCU employees during the fourth quarter of 2025 included the following:
- More than 300 gifts for children in Billings, Mont., Pierre, S.D., Rapid City, Sioux Falls, S.D., Sturgis, S.D., and Spearfish, S.D.;
- Two whole families’ worth of gifts in Rapid City;
- Four complete wish lists for kids in Cheyenne River, S.D.; and
- $9,900 spread between the Cheyenne River Youth Project, the Salvation Army in five communities, Pierre/Ft. Pierre Angel Tree, WellFully and Youth & Family Services.
BHFCU also issued a challenge to its staff each quarter in 2025. In Q4, the credit union challenged each employee to contribute $10 toward a holiday gift. Overall, 22 departments, comprised of 135 employees, purchased 129 gifts for kids and families.
Texas Trust’s $27,500 Donation to Christmas Toy Drives
Employees from the $2 billion, Arlington, Texas-based Texas Trust Credit Union spent December delivering checks from the Texas Trust Gives Foundation ranging from $1,500 to $8,500 to organizations in Dallas-Fort Worth, Athens and San Angelo, Texas.
Donations were made to Toys for Tots in Mansfield, Cedar Hill, San Angelo and Athens, Texas; the Mission Joy Toy Drive for Mission Arlington; the Salvation Army and Santa’s Helpers in Grand Prairie, Texas. The donations allow these charities to purchase toys and necessities to ensure every child they serve has something new to open on Christmas day.
Employees of Texas Trust also participated in the annual shopping challenge against Texas Health Mansfield, where both teams raced to fill shopping baskets with toys at Academy Sports and Outdoors. All the toys collected were then donated to the Mansfield Toys for Tots drive.
Texas Trust employees also volunteered hundreds of hours for each of the toy drives that received a donation and participated in the Salvation Army Ring the Bell Banks Challenge, the Mission Arlington Christmas Store, Wreaths Across America, and a few elementary school Christmas parties in Arlington and Fort Worth.
Genisys Credit Union’s 2,300 Hours of Day of Caring Volunteering
Employees with the $5.8 billion, Auburn Hills, Mich.-based Genisys Credit Union volunteered 2,300 hours at 11 nonprofit organizations in six counties during a collective day of caring this month.
Five hundred eighty Genisys team members came together for four hours to benefit local nonprofit partners – the Food Bank of Eastern Michigan, Lighthouse of Michigan, Detroit Dog Rescue, Clarkston Family Farm, Turning Point, Macomb, Interfaith Volunteer Caregivers, the Clinton River Watershed Council, Belleville Township, the City of Roseville, Minn., and The Open Door in Minnesota – giving back to those who provide essential services to their communities.
In addition to their volunteer support, the credit union invested nearly $140,000 to benefit the respective nonprofit organizations: A combination of financial donations, purchased materials for the needed projects and the value of more than 2,300 volunteer hours.
Hughes FCU’s Holiday Toy Drive & New Banner Children’s Debit Card
The $2.5 billion, Tucson, Ariz.-based Hughes Federal Credit Union launched its new Banner Children’s at Diamond Children’s Medical Center Debit Card on Dec. 1. For every card that is instantly issued in-branch, Hughes will make a direct donation to Diamond Children’s Medical Center in Tucson, helping to provide support and comfort to young patients and their families.
To celebrate the launch and give back during the holiday season, the credit union also hosted a Holiday Toy & Gift Drive from Dec. 1-22 at all branch locations. Members and community members were invited to donate new, unwrapped toys, books or gift cards to brighten the season for children hospitalized at Diamond Children’s.
USSFCU’s $75,000 Contribution to Local Food Banks
United States Senate Federal Credit Union ($1.5 billion, Alexandria, Va.) donated $75,000 to organizations fighting hunger and supporting families across the region.
Throughout the final weeks of December, USSFCU President/CEO Timothy L. Anderson and members of the credit union’s leadership team personally visited nonprofit partners to deliver checks and express support for their work.
The year-end donations, which help ensure local families have access to meals, shelter and essential support heading into the winter months, were distributed to the following organizations: Carpenter’s Shelter, $10,000; Capital Area Food Bank, $10,000; SOME (So Others Might Eat), $15,000; Maryland Food Bank, $10,000; Blue Ridge Area Food Bank, $10,000; Manna Food Center, $10,000 and ALIVE!, $10,000
Robins Financial’s $192,000 in Donations to Local Non-Profits
Robins Financial Credit Union ($4.7 billion, Warner Robins, Ga.) recently donated $192,000 to 66 nonprofits through its annual Holiday Giving initiative.
To celebrate the contributions of these organizations, Robins Financial hosted a Community Champions event, where the credit union honored each nonprofit for the meaningful work it does and recognized the positive impact they make in the lives of individuals and families across the region.
“The holidays can be especially challenging for families and individuals in need,” Robins Financial President/CEO Christina O’Brien said. “We're thankful to be able to provide support to these organizations that work tirelessly to make our communities stronger.”
Each year, Robins Financial identifies organizations that demonstrate strong community impact in areas such as food assistance, housing support, youth development, health care access, veteran programs and more. Among this year's recipients was The Methodist Home for Children and Youth in Macon, Ga.
In addition to monetary donations, Robins Financial employees came together to collect essential items, including diapers, socks, scarves, hats and care boxes, to support children and teens, individuals experiencing homelessness and Meals on Wheels recipients within the communities the credit union serves.
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