5 CUs in the East, Midwest & South Reveal Hires, Promotions, Honors

Kate Tracy was hired as senior commercial relationship manager. In her new role, Tracy counsels commercial members on their lending, cash management, retirement and long-term business goals. She launched her career as a financial advisor at Merrill Lynch before transitioning into banking, where she was selected for JPMorgan Chase’s Formal Credit Training Program. She went on to serve as a senior commercial lending officer, building deep expertise in commercial real estate, small business and commercial lending. Tracy is also an advisory board member for the Salvation Army Poughkeepsie Corps. 

MIDWEST

SOUTH

The $250 million, Hartsville, S.C.-based SPC Credit Union hired Allison Boulware as vice president of human resources. Boulware, who joined the team in October, brings over 15 years of progressive HR leadership experience and has been working alongside longtime SPC Vice President of HR Elaine Hungerpiller, who plans to retire in early January 2026. Boulware most recently served as director of HR at Anderson Brothers Bank in Mullins, S.C. Prior to that, she held HR roles at McLeod Health and South State Bank. She maintains both Professional in Human Resources (PHR) and SHRM-Certified Professional (SHRM-CP) certifications.

The $3.5 billion, Birmingham, Ala.-based Southern Energy Credit Union announced four promotions.

Chuck Enfinger was promoted to vice president of member service. Enfinger has more than 30 years of experience in financial services. He most recently served as member experience manager for Southern Energy. In his new role, he will continue to elevate how Southern Energy serves members while ensuring every interaction reflects the values and mission of the credit union.

Rocky Julian was promoted to vice president of risk and assurance. Julian has more than 25 years of experience in financial accounting, internal controls and audit. He previously served as comptroller for Southern Energy and is a Certified Public Accountant. In his new role, he will ensure Southern Energy remains secure, sound and accountable, reinforcing the trust its members place in the credit union every day.

Claire Connolly was promoted to vice president of marketing. Connolly has more than 20 years of experience with marketing strategy, brand development and promotional campaigns. She previously served as marketing manager for Southern Energy and holds a certification from the Chief Marketing Officer Institute Executive Development Program. In her new role, she will lead the way in how Southern Energy continues to grow and promote itself.

Preston Holder was promoted to vice president of lending. Holder has more than two decades of experience across both credit unions and banks, with an extensive background in lending. He previously served as lending manager for Southern Energy. In his new role, he will guide the future of Southern Energy’s lending strategy – a key driver of the credit union’s future growth aligned with its members’ needs.

VENDORS

The Atlanta-based York Public Relations, a PR and marketing firm exclusively serving the financial services and fintech industries, hired Kirsten Longnecker as EVP. Longnecker is a fintech marketing strategist and newly-appointed member of the Association for Financial Technology (AFT) Board of Directors, and brings decades of content development and marketing experience. She most recently served as chief marketing officer for Plinqit, and now with York Public Relations, she will continue leading the company’s marketing strategy. Longnecker’s transition enables Plinquit to have greater access to resources and strategic support through York Public Relations, and further strengthens the long-standing partnership between the two organizations. In her new role, she will oversee client strategy, guide campaign development and support aggressive growth initiatives as the agency continues its rapid expansion across fintech and financial services. Longnecker joined Plinqit in 2022, and prior to that, she spent nearly 10 years with the Austin, Texas-based Kasasa, most recently as vice president of communications.

The Portland, Ore.-based digital banking provider Tyfone hired Mitch Rosenbaum as SVP of innovation. Rosenbaum brings more than two decades of experience in the financial services industry, having most recently served as SVP of marketing and digital services for the Credit Union of Colorado ($2.5 billion, Denver). His career highlights also include leading digital banking pivots, founding and growing marketing and fintech-focused ventures, and demonstrably boosting customer engagement and user experience. In his new position, he will have a critical role in advancing Tyfone’s nFinia Digital Banking platform, providing solutions that are intuitive, relevant and scalable.

Please send your People news items to Natasha Chilingerian at natasha.chilingerian@arc-network.com.