Detroit, Michigan.
The $1.3 billion Vibe Credit Union has secured naming rights for a long-standing convention center in Novi, Mich., about 20 miles northwest of Detroit. As of Jan. 1, 2026, the Suburban Collection Showplace convention center will be known as the Vibe Credit Union Showplace.
The Superlative Group, Inc., a Cleveland, Ohio-based naming rights and sponsorship consulting agency, served as a supporting agency between BoCo Enterprises, the venue’s exclusive service vendor, and Vibe. Financial terms of the deal were not disclosed.
“Vibe Credit Union works to lead our industry in the credit union philosophy of ‘people helping people.’ Our purpose of ‘Elevating Community. Creating Opportunity’ are not just words on a wall but the guiding principle in all we do,” Vibe President/CEO Chaz Rzewnicki said. “As a not-for-profit financial cooperative, our profits stay in the region. Growth drives our ability to make a bigger impact locally – and that is what this partnership offers – a way to inform the community about Vibe Credit Union and help people on a much larger scale.”
According to Vibe, the naming rights deal goes hand in hand with its dedication to public space, noting that it offers a 130-person community center at its Novi headquarters and shared spaces in every branch. The credit union said the Vibe Credit Union Showplace will significantly grow the possibilities for community events and connection.
"We are proud to welcome Vibe Credit Union as our new naming rights partner,” Suburban Collection Showplace Owner Blair Bowman Sr. said. “This partnership represents a shared vision for growth, innovation and community connection. Together, we look forward to elevating the guest experience, expanding the positive impact we have across Southeast Michigan, and creating new opportunities that strengthen the region we serve. We’re honored to embark on this journey with Vibe.”
Located at 46100 Grand River Ave. in Novi, the 460,000-square-foot venue has been serving the Detroit region since 1936 as the host of various public expositions, trade shows and events, including the Michigan State Fair.
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