WEST
The $4.3 billion, Lacey, Wash.-based Peak Credit Union hired Michelle Anderson as chief growth officer. Anderson brings over two decades of progressive leadership experience in the credit union and banking industry, having most recently served as chief lending officer for Oregon State Credit Union ($2.8 billion, Corvallis, Ore.). Throughout her career, she has also held various leadership positions at Redwood Credit Union ($9.6 billion, Santa Rosa, Calif.), Chevron Federal Credit Union ($5 billion, Concord, Calif.), Patelco Credit Union ($9.5 billion, Dublin, Calif.), Wells Fargo Bank and Wachovia. Anderson earned an MBA from St. Mary’s College in Moraga, Calif., and completed the Pacific Coast Banking School at the University of Washington in Seattle. She has been active on several boards, including Girls on the Run of the Bay Area and the Assumption Foundation.
The $1.8 billion, Capitola, Calif.-based Bay Federal Credit Union promoted Felisa Garcia to assistant vice president, branch manager of the credit union’s River Street Branch in Santa Cruz, Calif. In her new role, Garcia will oversee branch operations, provide leadership and coaching to her team, and ensure an exceptional member experience through personalized financial guidance and community engagement. She will also continue fostering meaningful connections with members and support Bay Federal’s mission to make a real difference in the financial lives of its members and the communities it serves. Garcia began her career with Bay Federal nearly 20 years ago as a member services representative and has since advanced through several positions, including certified new account representative, financial services officer and lead financial services consultant. She earned Bay Federal’s Service Excellence Award in 2014, the organization’s highest honor. She has also been an active participant in the credit union’s Community Support Committee.
MIDWEST
The $491 million, O’Fallon, Mo.-based West Community Credit Union promoted Koren Greubel to chief marketing and digital officer. In her new role, Greubel will lead initiatives that drive member growth and engagement through strategic marketing efforts, and oversee digital transformation initiatives to ensure a seamless digital experience for members. Greubel has served in leadership roles at West Community for over 11 years, as vice president of marketing and vice president of marketing and digital engagement, and has over two decades experience in the industry.
SOUTH
LEAGUES
Carrick Professionals, Inc., the for-profit affiliate of the Carolinas Credit Union League, promoted Craig Beach to president and COO. Beach most recently served as EVP for Carrick. Prior to joining Carrick’s leadership in 2018, Beach was president and COO for CO-OP Shared Branching.
In his new position, Beach will play a central role in expanding Carrick’s service portfolio and strengthening operational performance. His leadership will focus on pursuing significant progress across the organization and expanding operations to help more credit unions and communities experience success and stability throughout the region.
Luminate, the trade association serving credit unions in Louisiana, announced five board appointments.
Kathy Deloney, CEO of the $27.3 million, Natchitoches, La.-based Engage Federal Credit Union, was elected to fill a vacant seat in the category representing credit unions with $0-$50 million in assets.
Chad Miller, CEO of the $177 million, Lake Charles, La.-based Southwest Louisiana Credit Union, was elected to represent credit unions with $150 million in assets and over.
Matt Koch, CEO of the $454 million, Lake Charles, La.-based CSE Federal Credit Union, was elected to represent credit unions with $150 million in assets and over.
Rodney Parker, CEO of the $416 million, West Monroe, La.-based Centric Federal Credit Union, was elected to represent credit unions with $150 million in assets and over.
Tom Kuslikis, CEO of the $1.2 billion, Baton Rouge, La.-based EFCU Financial, was elected to represent credit unions with $150 million in assets and over.
The new board members will officially assume their roles on Jan. 1, 2026, helping to lead Luminate’s strategic vision and continued advocacy on behalf of member credit unions statewide.
Please send your People news items to Natasha Chilingerian at natasha.chilingerian@arc-network.com.
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