WEST
The $1 billion, Modesto, Calif.-based Valley First Credit Union hired Mike Oliver as vice president, consumer lending and member solutions. Oliver most recently served as vice president, default operations at the $517 million Security First Federal Credit Union in Edinburg, Texas, where he acted as the senior executive overseeing enterprise-wide default operations, including collections, loss mitigations, foreclosures, bankruptcies, loan service, REO, repossessions, remarketing, force-placed insurance, vendor management, monetary, credit disputes, recoveries and legal. Prior to that, he spent time in lending leadership within the banking space. In his new role, Oliver will oversee the credit union’s consumer lending and member solutions areas, supporting Valley First’s mission to provide exceptional service and innovative financial solutions for its members.
The $322 million, Visalia, Calif.-based Tucoemas Federal Credit Union hired Chris Charlton as CFO. He brings nearly two decades of experience in the credit union movement, having previously served as senior financial officer at the $3.2 billion, Oregon City, Ore.-based Rivermark Community Credit Union. In his new role, Charlton will advance the credit union’s mission to provide affordable, accessible financial products and services to underserved and underbanked communities, leading with integrity and transparency while ensuring that members remain at the heart of every decision.
The $769 million, Seattle-based Verity Credit Union hired Weatherli Holt as CFO. Holt brings more than 23 years of financial industry experience to Verity’s executive leadership team, including 11 years as a credit union CFO. In her new role, she will oversee Verity’s financial strategy, investments and asset management, and technology and process optimization. Holt will also focus on initiating collaborative dialogue to ensure the correct filing of reports, performing risk modeling and managing key functions, including the balance sheet, investment portfolio and budget.
EAST
The $4.6 billion, New York, N.Y.-based Municipal Credit Union promoted Tracy Helm to SVP of operations and digital services. Helm first joined MCU in June 2021 as a consultant, later becoming a full-time employee in May 2024. She has more than three decades of experience in credit unions and financial technology. Before joining MCU, Helm held leadership roles at the payment processing company Jack Henry & Associates. In her previous role as MCU’s vice president of operations, Helm oversaw card services, electronic funds transfer (EFT), deposit operations and Zelle. In her new role, her responsibilities are expanding to encompass the ownership of MCU’s digital services.
MIDWEST
The $883 million, Midland, Mich.-based Members First Credit Union (M1) promoted Bethany Dutcher to chief marketing and strategy officer. Dutcher has more than 20 years of credit union experience and previously served as vice president of marketing for M1. In her new role, she will oversee the credit union’s marketing, strategic planning and brand development, guiding initiatives to ensure M1 continues to create meaningful impact for its members and Michigan communities.
The $3.2 billion, Appleton, Wis.-based Fox Communities Credit Union named Amanda Brown executive director of the Fox Cares Foundation. Brown joined Fox in 2002 as marketing assistant, eventually rising to the role of director of marketing. She is also a founding member of the Fox Cares Foundation and served as secretary since its inception in 2016. In her new role, she will ensure the Foundation continues to thrive, advancing a strong connection between the credit union, the Foundation and the communities they serve.
The $5.6 billion, Eau Claire, Wis.-based Royal Credit Union hired Ryan Haasl as vice president of information technology. In his new role, Haasl is responsible for leading Royal’s technology teams in aligning systems with the credit union’s business objectives while championing innovative solutions that enhance member experience, improve operational efficiency and strengthen data security. He brings over 18 years of experience in the IT industry, including roles at Jamf, Menards and Mason Companies, Inc. He holds the Certified Scrum Master designation.
SOUTH
The $295 million, Pensacola, Fla.-based Loyalty Credit Union hired Rachel Rathman as vice president of lending. In her new role, Rathman is responsible for oversight of the mortgage and consumer lending departments, ensuring the quality and efficiency of the loan origination and servicing processes. She previously worked in multiple roles with Westby Co-Op Credit Union ($972 million, Westby, Wis.), including vice president of consumer lending, retail lending director and retail lending department manager. Prior to that, she held roles with Homefinity Loans, Summit Credit Union ($7.9 billion, Cottage Grove, Wis.) and BMO Harris Bank.
The $1.3 billion, Memphis, Tenn.-based Orion Financial hired Ben Mrva as EVP, COO. In his new role, Mrva will oversee key operational areas of the credit union, guiding teams dedicated to advancing Orion Financial’s mission through innovation, efficiency and exceptional member experiences. Mrva brings more than two decades of experience in the credit union and community banking industries, having most recently served as a national consultant to financial institutions and fintechs, helping organizations enhance operational performance and strategic alignment. He also serves as chairman of the Board of Trustees at St. George’s Independent School in Collierville, Tenn., where he helps lead strategic initiatives focused on educational access and long-term sustainability. He also earned an MBA from Binghamton University in Binghamton, N.Y., and coaches lacrosse at St. George’s Independent School.
VENDORS
The San Jose, Calif.-based interface.ai, a provider of AI solutions for banks and credit unions, hired Steve Swanston as chief revenue officer. In his new role, he will lead interface.ai’s global revenue organization, spanning new business, partnerships, marketing, revenue operations and customer growth. Swanston brings over two decades of leadership experience across SaaS, fintech and business process outsourcing, with deep domain expertise in the banking and credit union industry. He previously scaled three founder-led organizations through rapid growth and successful exits. Swanston is also a frequent contributor to thought leadership in the financial services sector, with numerous published articles and white papers to his name.
Please send your People news items to Natasha Chilingerian at nchilingerian@cutimes.com.
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