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The Utah Credit Union Association has appointed Rusty Cannon as its new CEO, following board approval announced Thursday.

Cannon, who previously served as the Association’s president and chief advocacy officer, brings more than 30 years of experience in advocacy, government relations and financial services. Before joining the Association, he led the Utah Taxpayers Association and built a career focused on advancing pro-consumer and cooperative financial policies.

Rusty Cannon

As CEO, Cannon will direct the Association’s strategic priorities, legislative advocacy and member engagement on behalf of Utah’s credit unions, which collectively serve nearly 4.1 million members statewide.

“I am honored to step into this role and build on the strong foundation of the Association,” Cannon said. “Utah’s credit unions play a vital role in helping families achieve financial security and strengthening our communities.”

Cannon succeeds Scott Simpson, who was recently named president/CEO of America’s Credit Unions. Simpson praised his successor’s leadership, noting, “Rusty has an exceptional understanding of Utah’s political and policy landscape and brings the vision needed to guide the state’s credit union community.”

Tammy Phillips, CEO of Varex Federal Credit Union ($15.3 million, Salt Lake City) and chair of the board, said Cannon’s “experience and leadership style make him an ideal match” for the Association as it continues its mission to protect Utahns’ right to choose credit unions for their financial services.

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