WEST

Sarah Llewellyn

The $2.1 billion, Denver, Colo.-based Westerra Credit Union hired Sarah Llewellyn as vice president of consumer lending and contact center sales. In her new role, Llewellyn will balance sales and operations, strengthening the consumer lending department and ensuring that Westerra members receive tailored solutions and informed guidance. She brings over 20 years of financial experience, with expertise in consumer and commercial lending and credit strategy. Llewellyn most recently served as director of credit strategy at Universal Account Servicing in Kansas City, Mo. She also spent over a decade at Elevations Credit Union ($3.3 billion, Boulder, Colo.), serving as a vice president across three lending departments. Llewellyn holds an MBA from Colorado State University.

EAST

Rebecca Riordan

Rebecca Riordan, chief people and culture officer for the $3.1 billion, Virginia Beach, Va.-based Chartway Credit Union, was selected by Virginia Business as a 2025 Women in Leadership Awards recipient. The Women in Leadership Awards celebrate top women executives for their overall professional accomplishments, civic engagement, mentorship and breaking glass ceilings. With more than 40 years of leadership experience, Riordan is recognized for creating environments where individuals are seen, supported and empowered to do their best work. She has served as Chartway’s chief people and culture officer since 2020, is a board director for the Chartway Promise Foundation, and previously served on the National Credit Union Foundation Development Committee from 2023-2024. 

Edward Connelly

The $442 million, Germantown, Md.-based Mid-Atlantic Federal Credit Union hired Edward Connelly as CFO. Connelly brings more than two decades of experience in banking and credit unions, including financial leadership, operations and customer/member service.

MIDWEST

Dave Werth

The $1.1 billion, Saginaw, Mich.-based Wildfire Credit Union announced a new hire and a retirement.

Dave Werth was hired as CFO, effective Sept. 29, 2025. Werth succeeds Bob Trumble, who has announced his plans to retire after 31 years of service to the credit union. Werth brings more than 30 years of financial leadership experience, having previously served at First National Bank of America and its subsidiaries, where he played a key role in growing the organization from $600 million to $6.4 billion in assets through strategic financial planning, risk management and operational excellence. His expertise spans compliance, capital planning, enterprise risk and cross-team collaboration in finance, technology and governance.

Tracey Koenig

The Family Credit Union ($257 million, Davenport, Iowa) hired Tracey Koenig as COO. Koenig brings a broad range of financial service expertise, having begun her career as a bank examiner before advancing into leadership roles including as a compliance officer, auditor and operations officer.

SOUTH

Christy Ross

The $762 million, Rock Hill, S.C.-based Family Trust Federal Credit Union hired Christy Ross as a mortgage loan officer for its 1800 Laurens Road branch in Greenville, S.C. Ross brings 30 years of financial industry experience, having previously held roles at Ag South Farm Credit, BNC Bank, Regent Bank and CPM Federal Credit Union ($673 million, North Charleston, S.C.). In her new role, she will assist the credit union’s members in navigating their homeownership journey, from purchasing to refinancing.

VENDORS

The Orlando, Fla.-based financial institution consulting firm Engage fi announced a leadership transition.

Jenn Addabbo, who co-founded Engage fi and has served as CEO, will transition to the role of executive chair of the Board. In this capacity, she will provide ongoing oversight and guidance while focusing on strengthening strategic client engagements.

Jennifer Addabbo

Succeeding her as president/CEO will be Andres Pasantes, who currently serves as president and COO. In his current role, Pasantes oversees the company’s operations and strategic direction, and he will now assume full responsibility for leading the organization. Pasantes has more than 30 years of experience in the financial services industry. He began his career at NationsBank, later Bank of America, and has since collaborated with more than 1,000 financial institutions in areas including strategic planning, technology assessments, mergers, conversions and digital transformation. Before joining Engage fi, he held senior roles at organizations such as Fiserv, Open Solutions Inc., FIS and D+H, where he led innovation and transformation initiatives across the credit union and community banking sectors.

Andres Pasantes

Please send your People news items to Natasha Chilingerian at nchilingerian@cutimes.com.

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