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Tom Rogers will become the next president/CEO of ESL Federal Credit Union, succeeding current president/CEO Faheem Masood, who plans to retire on April 1, 2026, the Rochester, N.Y.-based credit union said Wednesday.

Since Masood became CEO in March 2016, the credit union’s assets have grown from $5.7 billion to $9.6 billion, loans have increased from $2.4 billion to $4.2 billion, and membership has expanded from 330,143 to 459,155, according to NCUA Call Reports.

“I’m going to miss our employees and being part of such a values-driven organization that truly cares about each other, our customers and the community,” Masood said. “ESL has been my professional home since 1991, and I have been consistently amazed by the exceptional work accomplished by my fellow employees throughout my time here.”

Faheem Masood

Masood joined ESL as a senior financial analyst and was promoted to manager of financial planning and analysis in 1994. He became president and COO of ESL Investment Services in 1997. Three years later, he was appointed vice president of corporate product development. In 2003, he was promoted to SVP and marketplace director, and by 2012, he was named president and COO.

“I’ve been fortunate to witness so many profound and impactful positive changes,” he said. “I feel confident I’m leaving the organization in a strong position to continue to grow and prosper and, am delighted that Tom will be leading us into the future. I’m looking forward to enjoying retirement with my family and remaining actively engaged in our wonderful community.”

ESL named Rogers COO in January. He previously served as CFO when he joined ESL in 2013 and took on the additional responsibility of director of marketplace in 2022.

Tom Rogers

“Tom has brought a great deal of knowledge and leadership to ESL since he joined the organization. His selection as the next president and CEO was unanimous, with the full support of the board behind him,” ESL Board Chair Erin Tolefree said. “He is the ideal successor to continue on the outstanding path Faheem has charted throughout his tenure at ESL. This will begin a new chapter for ESL that the Board has long planned for to make it a seamless transition. Faheem will be leaving a lasting, impactful mark on this organization. His commitment to ESL, its employees, customers and the Greater Rochester community are felt by us all.” 

Before joining ESL, Rogers led Broadstone Real Estate in Rochester as its president/CEO.

“ESL is an exceptional organization, and it will be an honor and privilege to serve as its president and CEO,” Rogers said. “Faheem has been a remarkable leader and during his tenure we have not only grown significantly, but have done extensive, impactful work to live up to our purpose to help our community thrive and prosper. Faheem brought that idea of being a purpose-led organization to ESL and it will forever be a motivator for all of us as we continue to provide exceptional experiences to our employees and customers, and to serve the Greater Rochester community. Faheem is a mentor, a friend and an inspiration to all of us at ESL.”

ESL’s 964 employees operate 25 locations throughout the greater Rochester metropolitan area.

Peter Strozniak can be reached at pstrozniak@cutimes.com.

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