Dan Kelley began his tenure Friday as president/CEO of the Community Credit Union of Florida in Rockledge.
He succeeds Laurie Cappelli, who retired in March after 29 years of service. She joined the Community Credit Union of Florida (CCU Florida) in 1996 and served as SVP before being named CEO in February 2018. During her CEO tenure, assets increased from $680 million to $1.4 billion, while loans grew from $547 million to more than $1 billion and membership expanded from 43,907 to 55,082, according to NCUA Call Reports.
Kelley was hired by CCU Florida in 2018 as its vice president of retail sales. He later served as vice president of member experience, chief experience officer and chief lending officer.
“Dan has demonstrated exceptional leadership, vision and dedication throughout his career,” CCU Florida Board Chair Jim Platman said. “The Board is confident that under his guidance, CCU Florida will continue to thrive and innovate while staying true to our core values of service, integrity, and community impact.”
Before arriving at CCU Florida, Kelley served as market president for the $8.6 billion MIDFLORIDA Credit Union in Orlando, and as president/CEO for the $116 million Martin Federal Credit Union in Orlando and the $37.1 million Seminole Schools Federal Credit Union in Sanford.
“I am honored and humbled to lead this incredible organization into its next chapter,” Kelley said. “CCU Florida has a rich legacy of empowering members and strengthening communities. I look forward to building on that foundation with our talented team and continuing to deliver meaningful value to those we serve.”
CCU Florida’s 178 employees operate nine locations serving Brevard and surrounding counties.
Peter Strozniak can be reached at pstrozniak@cutimes.com.
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