RANCHO CUCAMONGA, Calif. — Seeking to leverage off its nationwide network of surcharge free ATMs, CO-OP Financial Services has rolled out a reloadable debit card branded with the CO-OP brand that will also offer surcharge-free ATM access.
"Prepaid solutions continue to experience rapid growth in the card marketplace," said CO-OP CEO Stan Hollen. "The CO-OP Reloadable Prepaid Card offers flexibility and peace-of-mind to traveling members, college students, people on a budget, and those who simply don't like to carry cash. The Reloadable Card also allows credit unions to provide a non-traditional service to the unbanked, which could become a stepping-stone to membership."
Features include in-branch load and reload, direct deposit capabilities, personalization and online tracking. The reloadable cards are also protected against unauthorized purchases and can be replaced if lost or stolen.
CO-OP also said the program provides for management of all administrative services including plastics, activation, card packaging, transaction processing, and reporting and customer service. A complete, turnkey marketing program is also available to credit unions through the CO-OP Consumer Marketing Program, CO-OP said.
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