Triton's New 7000 Aims to Give Opteva a Run for its Money

LONG BEACH, Miss.- Triton, the manufacturer of retail ATMs which has been aiming to get into the community bank and credit union market has rolled out its latest offering. The Triton 7000 builds on the company's success with the 5000 model, which was the firm's first through-the-wall machine suitable for community banks and credit unions to use. The lower cost ATM manufacturer said that the 5000 had been a successful machine but that its lack of a depository function had prevented it from having as much appeal among credit unions as it might have had. But where the 5000 could not accept deposits and could not be upgraded to scan checks, the 7000 can do both those things. In fact, Triton said its 7000 model can go head to head with Diebold's Opteva line of ATMs, only at about two-thirds the cost. "It's not that we wouldn't like to sell ATMs to tier one banks," explained Bill Jackson, vice president with Triton, "but we believe that there is a market for smaller financial institutions which want the same functionality that other manufacturers provide only at less costs and without some of the service problems that have arisen lately." Diebold in particular has drawn attention recently with its policy of not allowing third-party service providers to work on its machines and by making its machine servicing a significant part of its revenue stream, something which has given Triton an opening with credit unions which would like an alternative to both Diebold and NCR machines.