Equifax Adds ID Score to Account-Decisioning Process

ATLANTA - Equifax Inc. is the first of the big credit reporting agencies to offer the ID Score from IT Analytics to its thousands of customers in the financial services, insurance and health care industries trying to defend themselves and their end users from identity theft. ID Score from San Diego-based ID Analytics Inc. (www.idanalytics.com) is a standardized, predictive risk metric that measures how likely someone is who they claim to be, and is already widely used in the credit and retail card market. Equifax will integrate ID Score into its decisioning platforms and delivery systems, where it will calculate the risk associated with an identity before an application is approved. "The combination of ID Analytics' industry-leading identity risk management solutions and our expertise in analytics and enabling technologies delivers a powerful new weapon to businesses in their ongoing battle against fraud," says Tom Chapman, chairman and CEO at Atlanta-based Equifax (www.equifax.com.)