MAUMEE, Ohio- Erie Shores Credit Union is getting a new "brand" look thanks to The Lauerer Markin Group. The $103 million credit union has selected the marketing firm to promote its new identity and position. "Our industry has seen tremendous regulatory change in recent years," said Ralph Kubacki, ESCU CEO. "In addition, we've changed. We no longer serve just Owens-Corning and Toledo Edison employees and retirees, but can work with anyone in our service area that wants the personalized service that credit unions are known for. In addition, we're growing through new branches and new services."
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.