Minnesota Credit Union Network Launches Public Ad Campaign

BLOOMINGTON, Minn. – At a time when competitors are trying to group credit unions and banks together, the Minnesota Credit Union Network is doing its part to make sure that legislators and consumers here alike are aware of the credit union difference. Kicking off the first part of a public awareness media blitz, MCUN has timed radio advertisements to coincide with the state's annual Credit Union Day at the Capitol. The radio spots that talk up credit unions will run for two weeks ending on February 9. Wanting to build on the momentum that led to a successful 2002 legislative session, credit unions here have also opted to feature four pro-credit union billboards on the major highways lining the path to the state Capitol. The billboards read, "Minnesota Credit Unions: 1.4 Million Members Strong" and are intended to target the state's 201 legislators on their way to and from work. "Minnesota Legislature has 64 newly-elected members this year, and it is our goal to reach every single one to make them aware of the credit union difference," said MCUN President/CEO Kevin Chandler. The ads were created through the Minnesota Network Advertising Program. The program focuses on educating consumers, elected officials, community leaders, and others about the benefits of membership and the importance of financial well-being. MNAP was instrumental in the passage of 2002′s Minnesota Credit Union Protection Act, and in the past has increased awareness during HR 1151, thwarted misinformation about Y2K, and pointed out differences between credit unions and for-profit financial institutions.