Northern Nevada Cooperative Advertising Raises Awareness of CUs,

RANCHO CUCAMONGA, Calif. – An eight-month cooperative advertising campaign begun last year by northern Nevada credit unions and run on television and radio using the national credit union brand "public education" and "comfort zone" spots, successfully generated an increase in consumer understanding of credit unions, results of a public awareness survey commissioned by the California Credit Union League show. The survey conducted in December 2002 in northern areas of Nevada, was a follow-up to an identical survey that was conducted in August 2000. The most recent survey found that 77% of respondents could name a credit union unaided, up from 68% in 2000. Among some of the other survey findings were northern Nevada consumers are more aware now that their deposits are insured (74% in 2003, 63% in 2000); and 70% know now that credit unions are not-for-profit organizations, compared to 59% in 2000; and 74% said they know that credit unions are involved in the community (60% in 2000). The survey also found that consumers were more likely now to replace services they receive at a bank, with services from a credit union.